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We’re in Alpha will be a great accelerant for your networking. We’re exited to be working on our Alpha and even more excited to switch to Beta. Check out our homepage and sign up if you’d like to be informed when we do.

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The Beta is Live

Greetings from We’re excited to be in beta, which we might keep the mental concept of for a very long time. However, we are eager to move this along to being open to the public. Until then we are issuing handshake codes. Let us know if you’re interested in helping out with a little quality assurance and we’d be delighted to pass a code along to you.

We’re looking forward to helping you share.


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An Idiom is Among Us

We think we have an idiom among us. It seems to be the popular notion regarding getting jobs and general success in the world, among the circles we run. Go ahead, tell someone you’re job hunting and its highly probable you’ll hear, “It’s about who you know” mentioned at some point in the conversation.

We at wonder though, does that really capturing what’s going on? To our minds its really more about who knows you. To that end then, its in all our best interests to make it easy for people to know us.

This insight, among a couple others, is part of why exists. Our goal is that on some level can be of assistance to you in your pursuit of being known.

Maybe we can all start using a new phrase and get it to spread, “It’s about who knows you.” Who knows, maybe you can stick that idea in your personal branding tool kit and use it to your advantage.

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Know the Algorithm

Google is going to find you. It is just the way it is. Maybe you’ll run a race at some point, your name will be printed somewhere, some place and boom, you’ve been found. So, the question is about what will be there when someone asks Google about you?

Google, in this sense then, can be seen as that contact, that friend that knows everyone in the crowd at the party and is so nifty, cool and interesting. Google is the disembodied entity most people have a real opportunity to meet. Google is the one you want to hangout with. The difference is that you don’t have to wait in line to introduce your self to Google and to strike up a conversation.

This is, in some sense, a factor in the decision to start extendr. We looked around and asked ourselves what it would be like to introduce ourselves to Google in a clear and elevator-pitch kind of way.

We don’t have the results yet. We hope you check it out and decided if the service is right for your goals. We’ll keep you updated as we continue down the path of this prototyping adventure.

Oh, least I mention that we also think could be a real nifty way to consolidate all your stuff in one place so as to make it easier to share your stuff with embodied people too. See, the “share” link and the “get cards” option for more on those strategies.

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The business card is (is not) dead

There is some discussion out there regarding if the business card is dead. Well, it is more than a discussion. A handful of companies are actively working toward that end.

To our minds, the insight the discussion is addressing is that a growing number of us are gaining more and more contact points, more than you can put on a card for example. So in that sense the card is dead. We’re simply pushing on the boundaries of the surface area on a card. Further, the trend is to get mini cards, i.e. Not only that, but we also change our communication habits quite regularly. So, what is the point in having a card at all if after printing it it just changes anyway and there is to much to print?

Well, we have on a number of occasions, had someone give us more than one card. We still want to give something to people when we meet them. Or better, it seems we want to help them remember us. So in that sense the card is not dead.

It seems the card is both dead and alive but to be sure it is changing. Enjoy and We made them redirect just for you. No matter which side of the field you land on for this challenge it seems some part of our solution can help you share.

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Introduction — Interaction

extendr is a dynamic tool. We built it with that in mind. Yet, the wheelhouse for its usability, as we currently see it, is in aiding both digital and analouge introductions. There are many sites that do interaction.’s goal is to be an elegant and easy to use tool for making your introductions more efficiently and more successfully so you can then leverage any of the many great platforms for interactions.

Join us today.

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Feature Addition

We’re happy to announce a feature addition for email links in all profiles. Now, when email links are clicked a lightbox displays with an email form. The information in the form now gets sent to your email.

There are two advantages to this method. One, your email now has a increased layer of security from bots and scrapers out looking for addresses to collect and add to spam lists. Don’t worry if your email was on a page thus far; our server logs show no such activity. Two, the email you choose to put on your page stays hidden from view from users too. In this way, you can now receive a message from someone without them knowing through what email address it was sent. This allows you the chance to choose to respond from whichever address you have (assuming you have more than one) that is appropriate for that contact. We think that is pretty slick and we hope you do too.

We hope is playing a quality role in helping you introduce yourself and in extending your network(s). Give us a shout via if you have stories and/or ideas for the service. We’d love to hear what you have to share. Cheers.

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8 or more links

On the homepage digital cards are generated as links to real profiles every time the page is loaded. The hope for this section is that it explains what is in an experiential way and it gives users exposure.

There are currently two criteria for deciding which cards get presented. The first criteria is that when a profile is set up the box “Is it OK to publish a link to your profile?” needs to have been checked. The second criteria is that only pages that have 8 or more links on them are currently eligible for a homepage feature.

Thanks to all of you who have given permision to link to your profiles. We appriciate it.

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Jobs and Social Media

Social media has such power to connect people and job seekers need connection to new people, therefore we’re seeing a significant shift toward using social media in the hiring process. Both sides are using it.

For the job seeker, being active in the right space seems to be a high priority. Many people are signing up for all kinds of services and maintaining activity there. On the hiring side, social media has not only made it simpler to connect with people but also to learn more about the people who have connected with them. can help both sides. For job seeker, collecting your links in one place can send a strong message that you’re confident and open. Who else is doing the Google search on themselves, collecting it nicely and presenting it to their future employer? Further, what good is a ton of activity in the social space if employers don’t find it? For the hiring person, wouldn’t it be great if everyone came to you with what they wanted you to find of them in Google? Wouldn’t that help inform your decisions for the better?

Recently, the page of one of the founders played a crucial role in landing him a significant opportunity. We think can do the same for you and when it does or if it has, we’ll be pleased to have helped out.

Consider encouraging someone to sign up and build a profile at today.

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Business Cards and Scalability

Dave Morin mentioned recently, via twitter that “Business cards don’t scale.” On one hand, if the business card is left as it has been for years, we agree, they don’t scale. Physical cards only go so far. But what about a digital card that could be edited at anytime and be sent to anyone? We think could be the ticket. Do you?

Some tactics we’ve seen totally eliminate the card all together. Others make tons of cards while still others have some form of digital card. We at think there is some blend to be made between the analogue world and the digital.

To our minds, it seems like a clutch idea to have one place where all the other places links are and can be presented easily. It can be your introduction page to all the places you interact. In this way when someone new meets you they are empowered to decide on what level they want to interact with you, something blogs do not typically offer. Gone are the days of hunting people down on a pile of social sites if those people have an page, go there to find where they are. Lets make introductions easier. Consider telling your friends about

If you’re on twitter tweet about it now

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